illustration and art direction for Kaso, London rooftop bar

Kaso, London

Perched atop One Hundred Shoreditch Hotel, Kaso combines Mediterranean allure with East London energy. This elegant yet inviting space features pink marble accents, lush greenery, and a private terrace, providing the perfect backdrop for its curated menu of Eastern Mediterranean-inspired dishes and bespoke cocktails. From sunlit brunches to moonlit soirées, Kaso offers a slice of the Mediterranean with stunning London views. Our mission was to craft a stand-alone brand that transformed this rooftop into a destination in its own right, independent of the hotel below.

BAR BRAND NAMING
BAR BRAND IDENTITY
BAR BRAND POSITIONING
TONE OF VOICE
BRAND GUIDELINES
DESIGN FOR PRINT
ILLUSTRATION

Logo for Kaso bar in Shoreditch at the rooftop of One Hundred Shoreditch hotel
Kaso bar in Shoreditch shown with pink tiles and chairs
Business cards for Kaso bar in Shoreditch, part of the print collateral designed by Colt
Bar at Kaso, 100 Shoreditch Hotel in London

Our approach centred on crafting a vibrant, distinctive brand that diverged from the more subdued hotel identity. Drawing inspiration from the warmth of the Eastern Mediterranean, we created a brand that radiates energy, excitement, and a welcoming tone. The identity blends sophistication with an exotic, playful edge, inviting guests on a lively, flavourful journey. With dishes rooted in age-old recipes and cocktails infused with Levantine flavours, every design element pays tribute to the region’s rich, vibrant heritage, creating an unforgettable, immersive experience.

guests at Kaso bar, the rooftop bar at 100 shoreditch hotel
drinks at Kaso bar, the rooftop bar at 100 shoreditch hotel
food and diners at Kaso bar, the rooftop bar at 100 shoreditch hotel
A4 paper menu featuring a painting of flowers and the brand identity for Kaso, designed by Colt
Margarita cocktail on a branded coaster at Kaso bar in Shoreditch
Branded grease proof paper and food for Kaso bar in Shoreditch, London
Purple and multi-coloured drinks coasters for Kaso bar in Shoreditch, created by Colt
Fork tucking into food at Kaso bar in Shoreditch at 100 Shoreditch hotel
A bottle of wine being held in front of vinyl wall signage of the logo for Kaso bar in Shoreditch
Staff at Kaso bar, Shoreditch wearing branded T-shirt featuring paintings created as part of the brand identity by Colt

The brand identity centres on a bespoke wordmark, inspired by Arabic script, symbolising the venue’s rooftop location as it ascends skywards, pointing to its elevated setting. This design reflects both the story of the space and its connection to the Eastern Mediterranean. A key visual asset is a series of hand-painted shapes, almost naïve in style, representing the national flowers of each Eastern Mediterranean country, bringing a sense of authenticity, charm, and cultural celebration to the identity.

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Logo 25 Paul St in Shoreditch, London, designed by Colt as part of the brand identity
Logo for Bow Butts Bar at Seaton house, St Andrews, designed by Colt as part of the brand identity