Traditional hanging pub sign featuring the logo for Bow Butts bar, a whiskey bar in Seaton House, St Andrews, Scotland

Bow Butts, St Andrews

Bow Butts is a world-class whisky bar, inspired by the rich history of Scottish archery. In 1418, on the very ground outside Seaton House Hotel, archers once gathered to perfect their longbow skills and compete for the Silver Arrow—a symbol of strength, precision, and loyalty. Much like a masterfully crafted longbow, whisky demands patience, expertise, and deep respect for tradition. This philosophy shaped the brand, creating a space where both connoisseurs and curious travellers can explore a collection of rare and distinguished malts. Bow Butts is a tribute to Scotland’s noble past—one best enjoyed, whisky in hand. 

BAR BRAND NAMING
BAR BRAND POSITIONING
BAR BRAND IDENTITY
SIGNAGE
BRAND GUIDELINES
DESIGN FOR PRINT

Bow Butts Bar logo created as part of the brand identity by Colt
Illustrations for Bow Butts bar in St Andrews, Scotland, design by branding agency Colt
Antique archery medal awards in the 1600s at St Andrews, Scotland
Bow Butts whiskey bar interior featuring green leather seats and low lighting
brand shorthand logo for Bow Butts bar in Seaton House, St Andrews, Scotland

The logo draws inspiration from historic tavern signs, striking a balance between period authenticity and refined craftsmanship. Featuring a subtle serif typeface that echoes aged, hand-painted signage, it has been carefully customized with rough edges and imperfect spacing to enhance its character and authenticity. A shorthand version of the logo has also been created, subtly using the capital letter B to create an archers arrow.

As a key visual asset, we drew inspiration from the historic archery medals housed at St Andrews University. Dating back centuries, these intricately illustrated designs were carefully reproduced by hand to preserve their detail and heritage. They have been applied across the brand in varied and impactful ways—from metallic foils that add a touch of refinement to oversized drink coasters and as a guiding influence for the exterior signage design.

Brown leather menu cover and contents for Bow Butts bar at Seaton House, part of the brand identity by Colt
Drinks coasters for Bow Butts Bar in St Andrews, created as part of the brand identity by Colt
whiskey bar with green panelled walls and brown sofas at Seaton House hotel
Brown leather menu cover and contents for Bow Butts bar at Seaton House, part of the brand identity by Colt
blind embossed whiskey flasks for Bow Butts bar at Seaton House
the view at sunset from Bow Butts bar at Seaton house, St Andrews
Branded matches packaging for Bow Butts bar, created as part of the new brand identity by Colt

Great care has been taken to ensure the brand feels as though it has been a part of St Andrews’ rich history for centuries. Working with our sister company, Atalanta, every detail has been crafted with authenticity in mind. Hand-aged signage has been commissioned to serve as a prominent exterior feature, naturally blending into its surroundings over time. Inside, luxurious leather-bound menus with gold foil detailing exude elegance, while a meticulously curated whisky collection—a true connoisseur’s guide—will serve as the definitive bible for all drinks enjoyed at the venue.

More bar brands by Colt

Logo for Kaso rooftop bar at 100 Shoreditch Hotel, designed by Colt as part of the brand identity
Logo 25 Paul St in Shoreditch, London, designed by Colt as part of the brand identity
Logo for Three sheets bar, designed by Colt as part of the brand identity