Food | Branding & Packaging

Remeo

Remeo is an Italian gelato. When we were initially approached the brand was in development but the company was struggling to define its offer. Branding needed work from top to bottom and creating an identity that could engage with consumers in a unique way became a our focus. We set on a core proposition based on the luxurious nature of the product. Remeo would be the Gucci of the ice cream world, more Christian Dior than Carte D'or. We did so by adopting an aesthetic more commonly associated with high-end fashion and sourced/designed packaging that would set them apart from their more traditional competitors. A high-end look, more in line with perfumes or cosmetics than traditional ice cream helped them quickly establish themselves and scoop a significant portion of the market.

BRAND IDENTITY DESIGN, PACKAGING DESIGN, DESIGN FOR PRINT