Hotel | Branding

One Hundred Shoreditch, London

One Hundred Shoreditch is a new hotel by Lore Group in the building that was previously home to Ace Hotel London. Working with an existing wordmark, we were appointed to establish an identity system that would unify the multiple spaces throughout the venue. With a clear Bauhaus influence in the wordmark and the interiors, we created an asset based on four shapes that, when used together, represented the entire hotel but equally could be used individually for specific hotel areas. Colours and an overall aesthetic align closely with the interior direction to establish a visual language that compliments the environment as opposed to competing with it. The brand identity has been applied to a variety of collateral; from menus and coasters to take-away bags and cups.

SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN FOR PRINT.

ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN
ONE HUNDRED SHOREDITCH HOTEL, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN

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