Innovative brand development for restaurants, hotels, and resorts

Dunluce Lodge, Portrush

Perched on the rugged cliffs of Northern Ireland’s Causeway Coast, Dunluce Lodge is a sanctuary of understated luxury overlooking the Atlantic Ocean. With Royal Portrush Golf Club on its doorstep and the rich history of Dunluce Castle nearby, the lodge blends world-class hospitality with a deep sense of place. Offering refined suites, exceptional dining, and serene spa experiences, it invites guests to immerse themselves in the dramatic landscapes and storied past of this iconic coastline. We were entrusted with creating a brand identity that would not only reflect the lodge’s exceptional offering but also embody the spirit, heritage and beauty of its surroundings.

HOTEL BRAND AUDITING
HOTEL BRAND POSITIONING
HOTEL BRAND IDENTITY DESIGN
COPYWRITING
HOTEL BRAND GUIDELINES
DESIGN FOR PRINT
ADVERTISING
SOCIAL MEDIA DESIGN
E-SHOT DESIGN

Logo for Dunluce Lodge hotel in dark green on a mid-green background
The coat of arms for Portrush in Northern Ireland, the inspiration for the brand symbol by Colt
Brand symbol for Dunluce Lodge hotel in blue on a dark green background
Sunset at Royal Portrush golf course with the strapline for Dunluce Lodge pictured centrally
drone view from above of Dunluce Lodge hotel beside Royal Portrush golf course in Northen Ireland

Working with our sister company, Atalanta, our approach to branding was guided by the unique interplay between luxury and landscape. Set against the untamed beauty of the North Coast, the hotel demanded an identity that deeply connected to its surroundings. We embraced the region’s rich history, folklore, and natural drama, crafting a brand that’s elegant without pretension. Warm Irish hospitality, modern sophistication, and a deep respect for place shaped every element—creating an identity that feels both timeless and forward-looking, rooted in authenticity while setting a bold new standard for luxury in Northern Ireland.

wildflowers photographed through linen
hotel room key card and card holder, part of the the print collateral for Dunluce Lodge hotel branding by Colt
ribbons in two shades of green, part of the the print collateral for Dunluce Lodge hotel branding by Colt
gift voucher and presentation box, part of the print collateral for Dunluce Lodge hotel branding by Colt
illustration produced as part of the brand identity for Dunluce Lodge hotel in Portrush, Northern Ireland
illustration produced as part of the print collateral for Dunluce Lodge hotel branding by ColtRANDING_AGENCY_LONDON_ILLUSTRATION2.jpg
green leather restaurant menu produced as part of the brand identity for Dunluce Lodge designed by Colt branding agency, London
Creating premium hotel brands with bespoke identity and visual storytelling
the bar at Dunluce Lodge in Portrush, Northern Ireland
The restaurant at Dunluce Lodge, Portrush, Northern Ireland
green leather cocktail menu produced as part of the brand identity for Dunluce Lodge designed by Colt branding agency, London
notebook, pen and envelope produced as part of the brand identity for Dunluce Lodge designed by Colt branding agency, London
branded in-room chocolate produced as part of the brand identity for Dunluce Lodge designed by Colt branding agency, London
Private dining room at Dunluce Lodge, Portrush, Northern Ireland
branded luxury paper bags produced as part of the brand identity for Dunluce Lodge designed by Colt branding agency, London
green leather restaurant menu produced as part of the brand identity for Dunluce Lodge designed by Colt branding agency, London

The brand identity is anchored by an abstract symbol inspired by the Portrush crest, which features 16 core elements. A refined colour palette subtly evokes Ireland without cliché, while wildflowers from the region—photographed through linen—create a striking visual asset full of movement and intensity, reflecting the dynamic landscape. Hand-painted illustrations further enrich the identity, blending the organic fluidity of watercolor with an intentionally elegant finish. With the brand extending across three internal sub-brands—including in-room chocolate, luxurious leather menu folders, and golf apparel—the result is a flexible yet cohesive system that is elegant, distinctive, and impactful both locally and beyond.

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