Leading film production company Feel Films approached us to
create their new brand identity. Existing branding had dated
over time and offered no real sense of what the company stood
for, leaving their target market with more questions than
answers. Our task was to communicate their real personality.


The previous pink, ornate and distinctly 90’s
brand collateral certainly didn’t quite hit the
mark (Their words, not ours).

Our goal was to create something different;
a brand equivalent to the icon that is Steve
McQueen (The actor, not the artist). Bold,
honest, cool, confident, charming, full of attitude
and good looking (but not a pretty boy). His
legend would be our rule book.


Photography Treatment


Colour Palette

Primary Typeface

Brand Asset 1

Brand Asset 2


The final identity has a hard surface but softer
centre. A bold marque is balanced by
sustainable print - the DVD inlay is made
from potato starch - along with more playful
elements such as the repeating pattern and
photography treatment.

Metallic foils sit comfortably with natural
boards while the website continues the
established language.

“The branding has done so much for us. Our presence in the industry is stronger and
our ethos so much easier to define. The branding never fails to get a reaction”.

Nick Hirshkorn, founder, Feel Films