As the communications sector has evolved, BT have evolved with
it and diversified their product offer. This has seen their consumer
devices division develop a range of products for alternative
markets. One of the areas to benefit from their technical expertise
is the baby monitor market, launching a range of products across
a variety of price brackets.


Our objective was to create a unique look within
the baby audio/video monitor market, but
still remain true to the existing BT brand. We
opted to use softer tints of core brand colours
to help differentiate the packaging from other
communications. They are complemented by
black and white photography as well as a series
of icons that help to quickly communicate the
key benefits of each device.


With high quality print finishes and robust
packaging, the design choices have helped
the range achieve excellent shelf standout in
an ever-expanding market. The products are
now perfectly positioned to benefit from the
equity established by the BT brand, while still
having a distinctive voice of their own. Having
launched late in 2016, the range is now
stocked by Mothercare, John Lewis and Argos
to name but a few.