THE WHY

In the late 80s, Butler's Wharf was transformed from a derelict
site into luxury apartments and destination restaurants. Pont
De La Tour, Terence Conran's flagship eatery, started life in
1992 and has since become part of the D&D London group.
We were appointed to refresh its look and feel, while not losing
the spirit of what has made it such an iconic venue.

 

THE HOW

The previous logo has been revived by creating
a solid version that sits seperately from a new,
more elegant wordmark. Colour is now more
muted than the previous primary shades to
better communicate the high-end offer. And
illustrations have been created of staff and
customers that reflect the fast paced reality of
life on the docks, both historically and today.

Logo

Alternative Lock-up

Brand Asset

Palette

 

THE END

The new brand has been applied to a full suite
of materials, utilising a range of luxurious paper
finishes and copper foils that tie in with textures
and materials featured in the interiors.

Branding has also been applied to exterior
signage as well as the in-house wine merchant
and food store, features of Conran's original
vision for the site.

All interior photography by
Jean Cazals.

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