THE WHY

One of the few gins stocked by Claridges, Jensen’s product is
held in very high regard. After a period of rapid growth and
success we were approached to review their brand with specific
focus on packaging. Their shelf presence was unique but a
more considered approach was required to better reflect their
standing among London’s gin aficionados.

 

THE HOW

Our approach put the founders story at the heart
of the brand. The marque is uncomplicated
and clean. This is partnered by a Tower Bridge
symbol, the angle of which reflects Jensen’s
location in Bermondsey, south of the river.

All other communications follow suit in their
simplicity, visually mimicking the physical
product. Luxury finishes include foil and
embossing to add a tactile element in the hand of
the consumer.

Logo

Logo

Positive Icon

Positive Icon

Negative Icon

Negative Icon

Colour Palette

Colour Palette

Brand Asset

Brand Asset

Primary Typeface

Primary Typeface

Secondary Typeface

Secondary Typeface

 

THE NOW

The creation of Jensen’s website, advertising
concepts and various POS means they now
speak with a consistent tone that’s instantly
recognisable to their consumer. Packaging retains
elements of the brand’s roots but has evolved to
better reflect their premium offer. Secondary
labels have also been created for their hand
bottled infusions range. These are filled in by
hand as each is a true one-off, only available to
the public at Jensen’s Bermondsey Distillery at
Maltby Street Market.

“It was important that developing the brand wouldn’t result in us losing
the simplicity that’s at the heart of who we really are. I’m delighted that our
new look has retained it, while creating a far more premium look and feel.
My only regret is that we didn’t do it earlier!”

Christian Jensen, Founder, Jensen’s Gin.

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