Naming / Branding / Packaging / Print / Online
We were approached by Hiver founder Hannah Rhodes when,
inspired by her love of urban beekeeping, she’d had the idea of
creating a premium, brand-led honey beer. Hannah wanted to
showcase the story of the urban beekeeper and developed a
recipe that ensured the flavour of their honey would shine
through, without the drink becoming too sweet.
Our role was in naming the product as well as
developing the brand story and creating the
brand identity, which has a bespoke wordmark
at its heart.
The bottle itself is entirely screen-printed in two
colours with a second, extended version of the logo
linking the front and reverse content. Supporting
elements include plantable business cards that
sprout wildflowers and a website that delivers
Hiver’s message to the masses.
It’s a product that’s gained great traction since
launching in September 2013. The brand is now
stocked by Selfridges, in the members’ bar at Tate
Modern, Heston Blumenthal’s Hinds Head in
Bray and is outselling Peroni in the bar at the
Hannah has featured in The Sunday Times ‘35
under 35’ as a business woman to watch and the
Hiver story has been covered on BBC Radio Four
and sampled on ITV’s This Morning programme.
Hiver also won the inaugural “Ocado Top
Supplier 2014”. Not bad at all for just over
a year’s existence.
“I am really impressed by Hannah’s innovation, enthusiasm and knowledge
of an industry she has a massive amount of passion for. The entire Hiver
product, from taste to packaging, has been carefully crafted. She’s doing
something different, she’s doing it well and she loves doing it.”
Tom Kerridge, author of Proper Pub Food and Chef Patron of The Hand & Flowers